Core concepts
Prospects
What a prospect record contains, how the match score works, and the export format.
Prospects are the decision makers a campaign delivers. They join your Prospects list when you press Save to Prospects on the search.
Match score
The score (0–100%) compares a prospect and their company with the criteria you actually specified. Criteria you left open are skipped, so they never lower the score.
| Criterion | Weight |
|---|---|
| Market (country) | 20 |
| Industry or keywords | 25 |
| Company size | 20 |
| Hiring | 10 |
| Funding stage | 5 |
| Decision-maker title or seniority | 20 |
Contact channels
Email, phone and LinkedIn appear only when found. Email shows a ✓ when verified; unverified emails are labelled as such, and invalid ones are hidden.
CSV columns
Name, Title, Company, Employees, City, Country, Campaign, Email, Email status, Phone, LinkedIn, ICP match %.